AAT Events Limited trading as The Race Organiser Blog

A brighter future for The Race Organiser group of events

30 Nov, 2021 10:22 By:

\Since March 2020, like many small businesses we’ve been navigating some difficult times with the uncertainty of the pandemic and the gradual return to delivering events.

Throughout those last 18 months, we’ve had one overarching goal – to be there post-pandemic with events for our community who love races and running together.

We’ve made it. We’re here and grateful to be looking to a brighter future, but as we take the time to reflect on what’s changed, it’s important to us to share those thoughts with you.

As pandemic restrictions eased in 2021, we’ve suffered from reduced access to some of our favourite venues, understandably cautious local authorities, and painful event cancellations that have meant deferrals and non-refundable terms for our community.

With this combination of factors, we weren’t able to see a future beyond this year and were facing the devastating loss of all we’ve worked for and the disappointment of more than 100,000 finishers each year.

In recognition of the impact of Covid19, Let’s Do This – the online marketplace for our industry – launched a financial support scheme to enable companies like ours to rebuild post lockdown. Through financial support from Let’s Do This, we have been able to secure a future that will allow us to rebuild gradually in 2022 and continue to be there for our community, in our favourite venues, offering unforgettable experiences.

With this financial support, we’ll be changing some of our day-to-day operations, but everything you see and experience will stay the same. Our four brands will continue to offer their unique programmes of run and multisport events in London, Berkshire, Surrey, the Midlands and South West.

As we rebuild, we’ll continue to talk to you, our community, both at events and online to help shape our future. Everything you love about each event will remain – from the crystal-clear event information to the unique collectors’ medals – but where there’s a great new idea or appetite for change, we’ll hear you and deliver.

Behind every one of our events is a team of people who understand that finish line feeling and care about everything that comes before it. You are the focus of our lives, not merely our livelihoods, and we’re thrilled each time you choose one of our events and place your trust in us to deliver.

Thank you for being part of our community.